On several issues regarding efforts toward a sustainable society
نویسندگان
چکیده
منابع مشابه
Toward the Institutionalization of Macromarketing: Sustainable Enterprise, Sustainable Marketing, Sustainable Development, and the Sustainable Society
Major events in the institutionalization of macromarketing include (1) the series of macromarketing conferences that began at the University of Colorado in 1976, (2) the founding of the Journal of Macromarketing in 1981, and (3) the establishment of the Macromarketing Society in 2004. This article focuses on the continuing institutionalization of macromarketing by providing a commentary on Mark...
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ژورنال
عنوان ژورنال: Sustainability Science
سال: 2007
ISSN: 1862-4065,1862-4057
DOI: 10.1007/s11625-006-0021-6